Project: Insider Network Mobile Marketing

Objective:
In today’s economy real estate agents are looking for a more cost efficient way to market themselves and their listings and capturing their leads. Mobile technology fits the bill. Red Edge Labs needed to create a mobile marketing program for the real estate industry to help agents generate active leads, attract new listings and provide easy access to property information for prospective buyers.

Strategy:

Situation: Customers who are shopping for a home want instant access to information, but are reluctant to call the agent until they know more about the property.

We used MLS data, WAP technology, and cell carrier systems to provide complete agent listing information to prospects with high definition photos and graphics that strongly market the product and provides a direct connection to the agent from their cell phones.

Situation: Agents are busy and do not want to upload their information in another system. They requested an easy solution.

Red Edge built the program on the back end to make a simple to use application for the agent on the front end. Data integration with their existing listing system provides accurate information and hands free operation. The agent only selects their keywords and the house to assign it to. We take care of the rest.

Situation: Agents need two things – customers and listings.

Agents are provided their own webpage to track results and collect hot leads. Phone numbers are available for quick follow up. Their text number can be placed on the property sign, in publication advertising, direct mail and flyers for maximum exposure. The mobile marketing tool attracts listings for agents working in a competitive market.

Results:
We began by partnering with Keller Williams to create an exclusive mobile marketing program to assist their agents share listing details and capture leads. The program has rolled out nationwide and demand is high, even while realtors cut back in other areas. Red Edge Labs has now launched the Insider Network mobile application for newspapers and other publications to support their real estate advertising customers.

For more information on this product, please email us at Info@rededgelabs.com or sales@insider-network.com.
Visit the website at www.insider-network.com