Marketing Operations/ Program Headquarters
Localized Marketing Support

Red Edge Labs' Program Headquarters uses professional Marketing Coaches to inform and educate, increase enrollment in marketing programs and generate strong results and ROI for both local and corporate marketing

Today’s technology lets corporate marketing departments create web-based campaigns that can be customized by their local users, agents, franchisees, etc. This allows corporate to uphold branding and message standards, while giving local users the ability to add a local feel to approved campaigns. Localizing the messages and images provides a huge increase in customer response in a one-to-one communication age.
To fulfill the potential of corporate marketing communications programs – particularly involving a distributed sales network, local users must:
    1. Learn the capabilities of the system
    2. Keep utilization of the system top-of-mind
    3. Actually commit to taking the steps required to:
         a. Design
         b. Execute
         c. Measure results

Unfortunately, many companies have learned the hard way that most on-demand marketing systems simply don't live up to their potential. Generally, it’s the users within the sales network that are the critical break-point in this system.
Agents, distributors, dealers, and retailers do not generally have the interest, technical and marketing expertise, or desire to create and execute marketing communication campaigns.
Even in an era when user-friendly web designs and automated processes can simplify campaign generation, most channel partners simply don't get it done on their own.
Red Edge Labs, LLC has developed a Program Headquarters (PHQ) operation to address this issue. Providing communications, training, program assistance and recommendations, as well as response analysis to maximize performance, Red Edge Labs' Marketing Coaches fill the gap between current performance and expectation.

Marketing Coaches
Our Marketing Coaches build value-added relationships with the users in the distributed sales channel. The Marketing Coaches provide:
    • Proactive communication
    • Education on the system
    • Campaign design assistance
    • Administrative support
    • Monitoring and explaining results
    • Recommendations and tips
    • Analysis of campaign performance and consulting

PHQ Benefits
Red Edge Labs' Marketing Coaches have an enormous impact on an organization's marketing performance. Through creating highly valued, results-based relationships, Marketing Coaches:
    • Accelerate user enrollment
    • Shorten the user learning curve
    • Meet program objectives for performance
    • Optimize the marketing spend
    • Provide an additional, valuable communication channel to local users
    • Are committed to making the campaign management system effective
    • Drive better marketing results for local/branch and corporate
    • Ensure customers receive timely, relevant, targeted communications