Targeted Communications


Marketing is communicating to create activity towards a result. Red Edge Labs LLC delivers timely, relevant, and valuable messages to create results. We target your message through print, mail, electronic and interactive web communications, tailored to your customers’ preferences, permissions and response. By providing an integrated, multi-media platform, we make it easy for clients to develop and execute effective integrated marketing strategies and campaigns.

Targeted Communication Objectives:
    • Reinforce the company’s brand and value proposition
    • Respect the customer’s preferences and permissions
    • Provide relevant and timely information and offers
    • Build desired customer experience while generating desired response
    • Execute quickly and easily
    • Learn from testing and analysis
    • Deliver results measured in traffic, leads, and sales

Targeted Marketing Services include:
    • Creative Design
    • Campaign Management
    • Direct Marketing Testing
    • Direct Mail
    • Personal URLs
    • Micro-sites
    • Text, SMS Messaging
    • Email
    • Phone
    • On-line Help
    • Marketing Response Capture
    • Reporting and Analytics