Tools/ Services

Initial discussions will identify each client’s specific needs. Often one of our proven products meets that need. In other cases we develop a customized solution. In either case a successful integrated strategy requires that multi-media activities work together to achieve the results.

Red Edge Labs has a full suite of tools and capabilities to deploy for any direct marketing need. We’ve built an integrated platform to execute quickly to maximize market opportunities.


Marketing Strategy & Design

Red Edge Labs provides design, consulting and facilitation services. We bring an experienced team of marketing professionals using the latest tools and technology to each client project.

Services include:
    • Market research
    • Marketing plan development
    • Branding services
    • Creative development
    • Customer modeling
    • Segmentation strategies
    • List services


Targeted Communications

Marketing is communicating to create activity. Red Edge Labs delivers timely, relevant, and valuable messages to create results. We target your message through print, electronic and interactive web communications, tailored to your customers’ preferences, permissions and response. By providing an integrated, multi-media platform, we make it easy for clients to develop and execute effective integrated marketing strategies and campaigns.

Services include:
    • Campaign development
    • Full service creative
    • Campaign management
    • Direct marketing testing
    • Web site development
    • Search engine marketing
    • Search engine optimization
    • Traditional and digital direct mail
    • Interactive email marketing
    • Personal URLs
    • Web ad placement
    • Premiums and incentives
    • Database management
    • Response capture
    • Data analytics
    • Response Reporting



Marketing Operations

Refining processes and optimizing systems can have a multiplying effect, both in increasing results and lowering costs. Red Edge Labs has the experience and the tools to help clients maximize marketing operations.

Services include:
    • Database management
    • Web systems management
    • Telephony optimization
    • Print production management
    • Program headquarters
    • Business development center
    • Contact center
    • CRM optimization
    • Sales support systems
    • Program Headquarters